Music on YouTube – by “Adam P”

Given the recent emergence of YouTube as a major channel of expression for musical artists, we decided to film a short Q&A documentary on one of Yale’s own YouTube celebrities – Kurt Schneider and Jake Bruene. Initially brought together by a short-film project called College Musical, the group rose to fame through the Michael Jackson Medley, performed by Sam Tsui and written by Schneider, which currently has 25 million views. These YouTube artists have continued to collaborate on many other works, including College Musical the Movie, which just premiered last Sunday, May 1, at the Yale Whitney Humanities Center. With nearly 1 million subscribers, KurtHugoSchneider is currently the fifth most popular channel on YouTube. Here’s a quick look at their thoughts on YouTube as a medium of musical expression.

The film was made by Daniel Ayele, Daniel Esannason, Lynn Wang, and Adam Payne.

Special thanks to Jake Bruene, Kurt Schneider, and TJ Smith.

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